Caribbean food and drink specialist Grace Foods is adding a £1 price-marked pack (PMP) to its Grace Aloe Vera Drinks range.

The company aims to accelerate growth of its 500ml range with a limited edition £1 PMP on its Original, Strawberry, Mango and Peach variants. Packs will be available from January 2016.

Grace Foods UK brand manager Giuseppe Vullo says: “Shoppers are increasingly looking for value but do not want to compromise on taste and quality. Our new, striking £1 price-marked packs will help retailers meet this need as well as raising on-shelf awareness of Grace Aloe Vera Drinks and tapping into the huge levels of demand in recent years for delicious tasting, functional soft drinks with natural health benefits.”

Vullo concludes: “The new £1 pack will reassure shoppers that they’re getting great value and will help to attract new customers to the range looking for alternative soft drink options to help make a healthy start to the new year. We’re expecting record sales of Grace Aloe Vera Drinks this year, retailers should stock up to make sure they’re part of this great opportunity.”

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