Halls is launching a new Soothers variant ahead of the cough and cold season.
Available to order now, Halls Soothers with Eucalyptus Oil is a menthol and eucalyptus flavour candy with a liquid centre.
The new variant is placed at the mid-level of three on the Halls Soothers power meter to help consumers identify it as a solution for their needs.
The launch aims to drive incremental candy sales during the traditional cough and cold season.
Elena Mallo, senior brand manager for Halls, said: “Worth £17.6m, Halls Soothers is a leading medicated confectionery brand and we are looking to strengthen our position further with a new flavour to offer more choice to consumers.
“We wanted to offer a eucalyptus flavour within the Halls Soothers range to help consumers with its menthol action when they are feeling under the weather.
“We believe this launch provides a real opportunity to inspire purchases and help retailers drive incremental sales within this key winter season.”
0870 600 0699