Halls has launched a new advertising campaign. The 20-second TV advert is intended to highlight the refreshing effect of Halls.
It features a moustachioed motorcyclist who pops a candy into his mouth, and miniature moustachioed polar bears riding a cloud of Halls Air are released, reflecting the powerful cooling sensation delivered by Halls.
The TV ad is just one part of an above the line campaign for Halls throughout 2015, which will also be supported by VOD, OOH, digital and social media.
Elena Mallo, senior brand manager for Halls, said: “The new equity campaign really communicates the intense cooling sensation delivered by Halls, for a more invigorating breathing experience. It’s humorous and engaging, and we think it’s going to get Halls to the top of consumer’s minds at a key period in the year.”