Haribo is inviting consumers to vote for their favourite Little Jelly Men in its latest campaign.
For a limited time, Super Mix will welcome four new guests into its bag – Little Jelly Men in Cola, Blueberry, Cherry and Melon flavours, with consumers being invited to vote for their favourite flavour online.
Lindsey Bevan, brand manager for Super Mix, commented: “Super Mix is famed for its Little Jelly Men and although we know that there is lots of love for our current flavours we wanted to add some excitement for consumers.
“By featuring flavours that you would not ordinarily find in Super Mix and encouraging votes for a chance to win great prizes, including iPad Minis, we can increase consumer engagement while also driving incremental sales for retailers.”
Available in 160g bags until the end of May, Super Mix featuring Little Jelly Men in limited edition flavours is being supported by a multi-channel campaign including on-pack, PR, digital and social activation. Retailer toolkits, which include posters and shelf barkers are also available.
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