Haribo has unveiled two new Easter treats – Haribo Jelly Bunnies and Haribo Chick ’n’ Mix.
Lindsey Bevan, seasonal brand manager at Haribo, commented: “Easter is not just about chocolate. Sugar confectionery experienced year-on-year growth during the Easter period last year because it added variety and great value to the seasonal aisle. To capitalise on this growth during 2016, retailers should be stocking a range of treats that not only support Easter gifting and hunting but sharing occasions too.
“In 2015 Haribo accounted for over half of all sugar confectionery sales during the Easter period, so there is no doubt that our treats should be part of the seasonal fixture, especially Jelly Bunnies, which is a great addition to our range and an opportunity to drive interest and sales of hanging bags.
“Jelly Bunnies, with its soft Jelly Babies texture is complementary to the other core Haribo lines including top-selling Starmix and Tangfastics. As it is a seasonal product that sits well within the Easter range, we can offer retailers a treat that appeals during the occasion without impacting on sales of our popular core range.”