Jack Daniel’s, the UK’s no.1 whiskey brand, is launching new price-marked packs (PMPs) across its pre-mix range.

From August, Jack Daniel’s and Light Cola will be available in pre-mix format priced at 3 for £5, joining stablemates Jack Daniel’s and Cola and Jack Daniel’s Tennessee Honey and Lemonade, which are available now.

Jack Daniel’s has supported its pre-mix offering this summer with activity in 3,359 grocery and convenience stores - targeting the at home drinking occasion. There has also been a greater focus on consumers drinking premix chilled on-the-go, with activity in 4,740 convenience and independent stores. To further the support, 5.2 million limited edition cans have been produced to celebrate the 150th anniversary of the Jack Daniel’s Distillery.

www.jackdaniels.com

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