Jack Daniel’s, the UK’s no.1 whiskey brand, is launching new price-marked packs (PMPs) across its pre-mix range.
From August, Jack Daniel’s and Light Cola will be available in pre-mix format priced at 3 for £5, joining stablemates Jack Daniel’s and Cola and Jack Daniel’s Tennessee Honey and Lemonade, which are available now.
Jack Daniel’s has supported its pre-mix offering this summer with activity in 3,359 grocery and convenience stores - targeting the at home drinking occasion. There has also been a greater focus on consumers drinking premix chilled on-the-go, with activity in 4,740 convenience and independent stores. To further the support, 5.2 million limited edition cans have been produced to celebrate the 150th anniversary of the Jack Daniel’s Distillery.