JTI has launched an information campaign to educate existing adult smokers on the changes starting to affect their tobacco packaging as a result of new UK and EU regulations.

Running online and across the UK print media, the communication is designed to support the retail trade by providing factual information about the changes to adult smokers after research shows that almost half of the UK’s 9 million smokers are not fully aware that packs are changing.

The communication highlights the fact that the UK Government has introduced plain packaging for tobacco products which must be fully implemented by May 2017. Smokers are also given details of a website operated by JTI - www.packchanges.co.uk - for more facts on the changes to tobacco packaging including, for example, the banning of smaller tobacco pack sizes and health warnings increasing in size.

Charlie Cunningham-Reid, JTI’s UK head of corporate affairs, says: “We have spoken to retailers and listened to their concerns. Our retail customers need extensive communications support now that the new packs have started to appear in shops, as it’s clear that many UK smokers don’t yet know that these changes are taking place.”

www.packchanges.co.uk includes detail on what, when and why the changes are taking place, and the information campaign also includes posters and leaflets that are available in retail shops across the UK.