JTI is launching 10s packs for both B&H Blue King Size and B&H Blue Superkings across all channels nationwide.

Launched in June 2014, B&H Blue sits in the Value price segment as an extension to the Benson and Hedges brand. New B&H Blue King Size and Superkings 10s will appeal to existing adult smokers who prefer to purchase smaller pack sizes at an affordable price point.

Both packs will retail at an RRP at £3.33. During the launch period the 10s packs will be available in price marked packs at £3.25.

Jeremy Blackburn, JTI head of communications, commented: “B&H Blue has been growing in all regions of the UK since launch and currently holds a 1.4% share of the Value segment. Packs of 10’s are responsible for over 20 per cent of all RMC sales, which, coupled with the strength of B&H Blue, means the new B&H Blue 10s packs are a must stock.”

“The Benson and Hedges House is the most recognisable tobacco brand in the UK. B&H Blue is made from a quality blend of Virginia tobacco and offers existing adult smokers affordable quality from a respected brand with a premium heritage.”

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