JTI is introducing a new look across packs of B&H Dual, with the aim of reinforcing its position as the fastest growing sub-premium, cigarette brand.
Both B&H Dual 10s and 20s will be available across all channels from the beginning of December, and will feature a bolder, blue design, with an RRP of £4.25 and £8.19 respectively.
The new packs will be supported by a ‘text to win’ competition in January 2015, giving 80 retailers the chance to win £250 worth of B&H Dual stock.
Jeremy Blackburn, JTI head of communications, commented: “Not only is B&H Dual the fastest growing sub-premium cigarette brand, it’s also the second largest capsule brand in the UK, having almost doubled its share of the market in the past year.
“The brand is thriving within a growing capsule segment and now holds a 11.2% market share of the capsule category. Retailers should capitalise on the success of this well-performing brand and segment by stocking their tobacco gantry with B&H Dual.”