JTI’s vaping brand Logic has announced an update of its Logic LQD e-liquids range, including a new bottle design and a lower MRRP.

The updated range is designed to enable retailers to maximise sales in the refillable Reduced Risk Products (RRP) segment – now the fastest growing segment within the vaping category.

The new MRRP of £3.99 for 10ml, is intended to capitalise on the increasing consumer trend towards value.

The new bottles, featuring a convenient screwcap lid and travel-size design, form part of the brand’s efforts to develop and innovate to meet the demands of the 76% of adult vapers in the UK who use refillable devices.

The range is available in tobacco, cherry, menthol and berry mint flavours.

Nick Geens, head of reduced risk products at JTI UK, commented: “With the vaping category growing 9.3% in the last two years, JTI is committed to continuing to innovate to ensure we meet the needs of the ever-growing number of vaping consumers in the UK.

“We have a dedicated insights team that tracks market trends, so we can be sure to provide retailers with new Logic products that allow them to maximise the profit potential of the category.

“We are confident that this update to our Logic LQD e-liquid bottles will provide consumers with value, convenience and on-trend flavours – in turn, helping retailers enhance sales.”

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