Kettle Chips is launching a new 40g on-pack promotion, following the success of the handy pack promotion last year.

The ‘Ultimate Treat’ competition is running across its top five seasonings of Lightly Salted, Mature Cheddar & Red Onion, Sea Salt & Balsamic Vinegar, Sea Salt & Crushed Black Peppercorns and Sweet Chilli & Sour Cream, and the top four price-marked 40g packs.

Hundreds of instant win prizes are available, from trips to Paris, hot air balloon rides and deluxe theatre breaks, to gourmet Michelin lunches and luxury food hampers. In addition, the winner of the top prize will be able to choose their ‘Ultimate Treat’ holiday from three options: an American road trip, a Caribbean cruise or a luxury holiday in Mauritius. To enter the ‘Ultimate Treat’ competition, consumers need to go online and enter a unique code, printed on each promotional pack.

Jim Couchman, Kettle Foods head of impulse, said: “We encourage retailers to stock up on the Kettle Chips promotional packs to drive sales of their single serve premium crisps. Already purchased as an on the go treat, we are confident that the promotion will be highly popular with consumers and so further increase sales.”

The promotion will be supported by a trade press advertising campaign, as well as a range of POS from dump bins for retailers, to branded bus stops and pallet wraps within cash and carry depots. To amplify the on pack even further a programme of social media and PR activity is planned for the spring.

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