Kinder is introducing a £1 price-marked format across the sharing range of Kinder Choco-Bons (69g) and Kinder Chocolate Mini (72g).
The price-marked packs will be supported by a wider £3m media investment including TV, sampling and in-store activation.
Levi Boorer, customer development director, Ferrero, comments: “We know that each of our retail customers is different and that’s where it gets exciting for a brand like Kinder. We have tailored our Kinder Sharing Bags range for each channel to make sure that we are providing the right product at the right price and in the right place, to unlock incremental sales. 69% of retailers consider price-marked packs to be important to driving sales. We have taken on board these insights and are confident that our new £1 price-marked pack will be a hit with shoppers.”
Ferraro is also offering Kinder Sharing Bags point of sale free of charge.