JTI has extended its range in the e-cigarette sector with the roll-out of Logic. The launch will be supported by a TV and outdoor media campaign from the 1 May.

Using integrated coil technology Logic PRO provides a ‘no spill, no fuss’ device with the use of pre-filled Logic PRO e-liquid capsules. Designed to ensure a high quality vaping experience, the vacuum-sealed capsules are available in four flavours - Brazilian Bold Tobacco, Ice Fjord (Menthol), Red Cherry and White Vanilla - in different nicotine strengths.

Jeremy Blackburn, JTI head of communications, commented: “Logic PRO offers vapers a sleek design, ease of use, the latest technology and above all, quality from a brand they can trust. With an estimated two million regular adult vapers in the UK, Logic PRO meets the demand for the 85% of those who now use tank e-cigarettes.

“Already a hit in the US, and New York’s number one brand, the launch of Logic PRO offers premium vaping at an affordable price and is a must-stock for switched-on retailers that are keeping up with market trends.”

Features of the Logic PRO device include an e-liquid window for visibility, a long-lasting battery with quick charge and a five-click lock/unlock facility, allowing the user to secure the device safely between uses.

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