Lucozade Sport has launched its first get-fit bus shelter in an effort to get the nation moving more by 2020. Coined “Wait Training”, the activity is the latest in a series of initiatives launched by the brand as part of its “Made to Move” campaign.
The get-fit bus shelter was installed in Manchester with live streaming capabilities, so a fitness trainer could take people waiting for the bus through an interactive workout. Rather than sitting down or standing still, “waiters” were taken through exercise routines ranging from Zumba to Boxercise. Participants were rewarded with a new look Lucozade Sport Body Fuel or Low Cal drink dispensed through the bus shelter.
Steven Hind, head of marketing at Lucozade Sport, said: “It was great to see the “wait training” in action. Transforming a bus stop shelter into a live interactive exercise area was a great way to show our ongoing commitment to achieving our target of getting one million people moving more by 2020. I am really excited about the latest instalment in the “Made to Move” campaign, keep an eye out for further opportunities for people to move more in the coming weeks and beyond.”
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