Mars Chocolate UK is launching Sweet Nights In, which incorporates five out of the nation’s top 10 chocolate brands, as a new on-pack promotion which will offer consumers money off their latest in-home entertainment through Google Play.
The promotion will reward consumers with 50% off the latest movie rentals and £3 credit they can use across a wide range of TV shows, books, music and apps.
Sweet Nights In capitalises on two of the biggest consumer trends of the moment - evening in-home treats, and the rise in popularity of video content - currently the most popular form of evening entertainment in the UK.
Consumers can enjoy a movie after buying three promotional flashed products across Mars’ standard pouch, multipack bar and large block ranges, visiting the promotion’s website, and registering the codes printed on the packs to receive voucher codes.
They can then enter the codes into the redeem function on Google Play and select the film of their choice.
There will be the option to choose from six of the top 10 biggest take-home SKUs in the category, including: Maltesers standard pouch, the UK’s number one bitesize brand, Galaxy, the number two chocolate brand in the UK, and M&M’s sharing pouch, the number one chocolate brand in the world. Other blockbuster brands included in the promotion are Mars, Snickers and Twix.
Bep Dhaliwal, trade communications manager – Mars Chocolate UK, said: “Our Sweet Nights In promotion is our first brand activation involving our biggest blockbuster SKUs across bars, bitesize and block segments.
“Rooted in cutting edge shopper and consumer insight, we’re confident this promotion can help drive growth across the category, boost sales for retailers, and provide consumers with a great chance to enjoy blockbuster films with Mars’ blockbuster brands.”