Mars Chocolate UK is extending its Galaxy Duet range to offer its Cookies & Cream, Caramel & Shortcake, and Toffee & Popcorn variants in a new large block format.
Available now with an RRP of £1.39, the new large block Galaxy Duet range is aiming to build on the success of Galaxy Duet’s three popular singles, two of which were the top block single NPDs launched in 2015.
Bep Dhaliwal, trade communications manager, Mars Chocolate UK, said: “Following strong performances from our full range of Galaxy Duet singles, we’re excited to be launching these new large block variants.
“As both treating and sharing occasions continue to become more popular with consumers, NPD remains a key driver of growth in the block category. With large block NPD accounting for 70% of NPD value sales in 2015 and Galaxy continuing to hold its place as the fastest growing chocolate brand, we encourage retailers to capitalise on this exciting new development for Galaxy Duet.”
Retailers can dial up in-store executions and displays around the new products using a range of POS solutions, including pre-filled and front-of-store options.
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