Mondelēz International has announced that from the end of March, the Oreo brand will be covered by its sustainable cocoa sourcing programme, Cocoa Life.
Oreo packs will now begin to display the Cocoa Life logo, which will be present across the full range by the end of this year.
The announcement is part of Mondelēz International’s commitment to expand Cocoa Life to more of its brands, with the company’s ultimate goal to source all its cocoa sustainably, primarily through Cocoa Life.
Glenn Caton, president, northern Europe at Mondelēz International, said: “To bring the iconic Oreo brand under Cocoa Life is a special moment for us as we continue to expand the programme and move closer to our target of empowering 200,000 farmers and reaching one million people in cocoa-growing communities by 2022.
“Through Cocoa Life, we want to become an accountable partner for our cocoa farmers, not just a buyer. Cocoa Life truly transforms communities by delivering real and measurable improvements for cocoa farmers. Independent assessments show that we are having a genuine impact and seeing the Cocoa Life logo on the front of packs will give consumers the confidence that whenever they buy an Oreo product they are making a real difference to people’s lives.”