This year Mondelez International has bigger plans than ever for Christmas with the return of the Milk Tray Man, a £10m spend for its Cadvent campaign, NPD in both chocolate and candy, and for the first time, it will offer Cadbury biscuits within its portfolio.
The company also has a number of new product lines for 2017, including the Cadbury Snow Bites carton. The Christmas novelty will now be available in a self-eat format for Christmas 2017 with an rrp of 60p.
Also new is Maynards Bassetts Jelly Snowmen, a sharing bag of snowman shaped jellies with an rrp of £1.32.
Cadbury Snow Bites Cracker is a novelty gifting pack including four Snow Bites bags with a £2.99 rrp.
Cadbury Heroes Cracker is another novelty gifting pack including popular Heroes chocolates; Cadbury Dairy Milk chunks, Cadbury Dairy Milk Caramel chunks, Cadbury Wispa chunks and Cadbury Fudge chunks, with an rrp of £2.99.
There will also be a Cadbury Fudge Minis tube, meaning Fudge joins family favourites Cadbury Dairy Milk Freddo Faces and Cadbury Dairy Milk Buttons in the tube format .
Maynards Bassetts Juicy Chews Festive Jar features Maynards Bassetts first soft-filled candy housed in a novelty themed penguin jar.
Also new for Christmas is a revised pack of Cadbury Milk Tray now with a double layer to improve shelf layout.