Grace Foods UK is rolling out a £1 price-mark promotion for its enriched milk drink Nurishment Original.
Running from mid-March for two months, Nurishment’s four best-selling flavours – vanilla, strawberry, chocolate and banana – will feature the £1 price mark.
“We know how price-sensitive shoppers are,” said Nyree Chambers, head of marketing at Grace Foods UK.
“The price-mark promotion will not only reward existing Nurishment consumers, it will also attract new shoppers and accelerate Nurishment’s rate of sale.”
The promotion will be supported by wide-ranging social media.