Mondelēz International’s biscuit brand Oreo has launched a new on-pack promotion called The Great Oreo Cookie Quest.

It will run until May 31 and prizes will include a once-in-a-lifetime trip to California with a visit to the Googleplex and spending money up for grabs, alongside thousands of Oreo merchandise daily prizes.

To join the Quest and have a chance to win, consumers need to buy a promotional pack of Oreo cookies then scan the logo or Oreo cookie and enter their pack code online.

The Great Oreo Quest will be supported by TV, PR, digital and in-store activity.

Katie Dade, senior brand manager for Oreo, commented: “Oreo is now £50m value sales (+17%) with 30% penetration and 49% repeat rate. 2018 is our tenth UK birthday so we’re kicking off the year in style with this wonder-filled activation that offers a great brand experience for consumers while helping to drive further penetration and frequency. With strong brand investment, retailers should stock up now to make the most of consumer excitement and heightened awareness.”