Kinder Bueno will undergo a packaging refresh rolling out to stores from October.
The new look across the countline brand aims to increase appeal by delivering a more modern and up-to-date image that will resonate with shoppers at the point of purchase.
The packs will feature a revamped Kinder Bueno logo, and clearer product imagery to reinforce the brand’s taste and quality, as well as helping people differentiate between the two flavours; Kinder Bueno Classic and Kinder Bueno White.
Ferrero customer development director Levi Boorer commented: “Kinder Bueno has had yet another exceptional year having attracted a loyal fan base and is performing ahead of the market in both value (+9.5%) and volume terms (+8.8%).
“The new look helps us to reinforce the unique taste and texture of Kinder Bueno, with nothing else in the market comparing to it.”