Procter & Gamble (P&G) is aiming to boost sales of its laundry brands in the convenience sector with three new price-marked packs (PMPs) of Ariel, Bold and Fairy.
The new PMPs all have an RRP of £1.99.
Daniel Jalalpour, P&G laundry brand manager, said: “We’ve seen a surge in popularity for our liquid laundry detergents in the convenience channel over the past year. Sales are up by more than 15% compared to this time last year.
“We want to continue helping retailers to drive sales and grow this category in store. We’ve seen time and again that price-marked packs are a powerful tool to help with this. By stocking these new smaller sized PMPs, retailers can encourage shoppers to top up on their laundry care products while at their local store.”
The new range is made up of:
• Ariel Liquid 9 wash
• Fairy Laundry Liquid 9 wash
• Bold 2in1 Laundry Liquid 10 wash.
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