Plenty, the household towel brand, is giving shoppers the chance to win a Troll doll every 15 minutes and the holiday of a lifetime as part of its new on-pack promotion with new film Trolls.
Partnering up with the latest movie from DreamWorks, Plenty will be giving families the chance to bring home all of the magic of the film. It will be supported via TV, cinema, social media and in-store shopper media.
Every 15 minutes, shoppers will have the chance to win one of 12 collectable Troll dolls after they pick up a promotional pack, plus there will be a grand prize of a two week family trip to Australia’s Gold Coast.
Aiming to drive trial and repeat purchase, Plenty hopes to use the partnership to increase purchase frequency and volume, making it beneficial for retailers to stock the range during this period.
“Our exclusive promotion will reward Plenty shoppers by giving them the chance to take home the magic of the Trolls movie every 15 minutes. Not only this, but we’re also offering one lucky family the chance to jet off to Australia so that they too can enjoy the adventure of a lifetime - just like the characters in the film” says Holly Baron-Morgan, brand manager for Plenty.
“Whatever adventure families find themselves on, Plenty is always on hand to mop up spills, serve as a napkin and help busy families handle whatever life throws at them.”
Every shopper who picks up one of the promotional packs of Plenty will be directed to a dedicated microsite, www.winplentytrolls.co.uk, where they can enter a unique code to be entered into a draw to win a Troll doll, while the winner of the family adventure to Australia will be announced on January 5, 2017.
Available in stores across the UK and Republic of Ireland, the Plenty promotion will launch on packs of: Plenty The Original One 2 roll, 6 roll and 8 roll; Plenty The Fat One 2 roll, 4 roll and 6 roll and Plenty The Big One. The competition runs until December 31, 2016.