Premier Foods is launching a range of indulgent Choc Tarts under the Cadbury Cakes brand.
Rolling out ahead of the Easter period to help retailers capitalise on this seasonal opportunity, the range will comprise three Cadbury flavours – Crunchie, Flake and Caramel - in addition to Mini Egg Choc Tarts, in packs of four.
Lucy Bailey, senior brand manager at Premier Foods, commented: “The launch of Cadbury Choc Tarts is an exciting venture for the brand. Last year we introduced Cadbury Whole Cakes to the grocery market and the success among younger shoppers has helped demonstrate the demand for innovation from a popular and trusted brand.
“The Choc Tarts make the perfect treat, particularly in the lead up to Easter, providing something different for friends to share.”
The range will carry an MRSP of £1.99 and will be supported with in-store activation, followed by sampling and a social media campaign this year.