RetroScents, the manufacturer of in-car air fresheners and fragranced accessories, has announced a licensing deal to market a range of products based on the international hit puzzle video game Candy Crush Saga.
The new range is expected to hit shelves in March 2017. Candy Crush, which is ranked in the top 10 games in the world, was developed for Facebook in 2012 and is now available across a variety of mobile platforms.
The deal is the latest in a string of merchandising successes for the Nottingham-based firm, whose scented products are designed to evoke a sense of childhood nostalgia.
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