New for this summer are Rowntree’s Fruit Pastilles Infusions comprising more adult flavours than the traditional sweets.
Limited edition 45g singles bag (rrp 51p) as well as a permanent 140g pouch bag (rrp £1.29), contain sweets in three premium flavours: Orange & Grapefruit, Raspberry & Pomegranate and Apple & Elderflower.
The Infusions launch coincides with advertising from Rowntree’s £5.6m masterbrand campaign, which showcases the full range of Fruit Pastilles, Fruit Gums, Randoms, Jelly Tots and Tooty Frooties. This is the highest value media support for Rowntree’s since the launch of Randoms in 2009. It features TV advertising which focuses on the imaginary factory worlds in which the sweets are made.
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