Coca-Cola European Partners (CCEP) is supporting retailers with 12 new festive cocktail recipes. Named the ‘12 Twists of Christmas’, Schweppes has partnered with Diageo to create 12 cocktails, including Merry Mule, Sour Sleigh Ride and Mistle-Sloe Gin, tapping in to the growing trend of consumers experimenting with special drinks to celebrate the festive season at home.
The recipes feature on the back of Schweppes labels and are made using a mix of the Schweppes portfolio, including Tonic Water, Ginger Ale and Lemonade. In addition, to meet the growing consumer trend for lighter cocktails, Schweppes has co-created five of the 12 festive recipes from the Slimline range.
The cocktail activity will be backed by out-of-home, digital and cinema advertising as well as pos.