To capitalise on the growing trend for protein, Mars Chocolate Drinks and Treats has launched two new products: a Snickers Protein Bar, with 18g of protein; and a Mars Protein Bar with 19g of protein.
The new Snickers Protein and Mars Protein Bars contain 200 calories and have the nutritional profile of a protein bar combined with the taste of Snickers and Mars.
Michelle Frost, general manager for Mars Chocolate Drinks and Treats, said: “Protein consumption is on the increase and has made the transition from niche to mainstream. We are keen to offer consumers more choices on how to enjoy their favourite chocolate brands. Our bars combine great taste, familiar brands, and clearly labelled protein content to meet growing consumer demand.”
Mars Protein and Snickers Protein bars are available from SHS, and have an RSP £2.19.