To celebrate Galaxy Golden Eggs’ second year in market, Mars Chocolate UK has created a series of short films to highlight the product in the run-up to Easter.

The three creatives will run across Facebook and Instagram for the whole of March and the campaign is supported by £195,000 social media spend. The campaign, created with AMV, will reach a total of 14million people across Facebook and Instagram.

Following its launch last year when it was the number two small sharing bag during the season, Mars Chocolate UK says it has made significant investment in supply and will manufacture over 40% more Galaxy Golden Eggs than last year.

Bep Dhaliwal, trade communications manager, Mars Chocolate UK, said: “Galaxy Golden Eggs is one of our most successful NPD launches in recent years and following investment in supply and this brand new social media campaign, we will ensure the product is front of mind for millions of consumers when they are in-store, providing a great sales opportunity for retailers.”

Galaxy Golden Eggs is available at a RRP of £1.29, while the Galaxy Golden Eggs Large Egg is available at an RRP of £5.29.