Limited edition packs (LEP) for JTI’s premium cigarette brand Camel will be available throughout June and July in the King Size 20s variant.

The limited edition design will be on sale from 1st June, and is intended to deliver a modern look to reflect the creative spirit of the brand.

Jeremy Blackburn, JTI head of communications, comments: “The Premium segment remains an important sector of the tobacco category, holding a 17.6% share of the ready made cigarette (RMC) tobacco market. Camel offers retailers the opportunity to make generous profit margins.

“The limited edition packs are designed to celebrate Camel’s on-going creativity, vibrancy and innovation, reaffirming its position as a relevant and profit driving must stock brand for tobacco retailers.”

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