A new campaign launching on April 20 will be bringing Trebor mints back to the small screen for the first time in four years, alongside radio and PR activity.

The nine-week campaign uses humorous sketches to encourage the British public to ‘Choose Your Trebor’ and celebrates Trebor’s heritage as the unapologetically minty brand since 1918.

Elena Mallo, senior brand manager, said: “Trebor is already by far the market leader in mints, but bringing the brand to the forefront of consumers’ minds represents a significant opportunity to drive sales.

“We’re so pleased to be back on TV and supporting this fantastic brand with such a bold campaign, encouraging shoppers to pick up a pack by highlighting Trebor’s taste and heritage in mints.”

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