Typhoo has added another variant to its range. Typhoo Extra Strong comes in a pack of 80 bags, (RRP £2.49).
The new variant is supported by an outdoor and online marketing campaign and is available in a black pack, which is designed to give a premium look, and a Union Jack swirl to highlight the British heritage of the brand.
CEO Ken Packer said: “The growth in the premium sector of the tea market is predominantly driven by consumers’ out-of-home experiences and people looking for a stronger tasting tea.
“Strong teas are most often consumed at breakfast time and we have seen 10% year-on-year growth in breakfast teas. Typhoo Extra offers customers a great introduction into premium teas at a great value, from a brand they can trust.”
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