United Biscuits (UB) has launched the latest TV advert in its McVitie’s sweeet series, and the first for its new biscuit, McVitie’s DeliChoc.

As well as showcasing the thickly-coated Belgian chocolate biscuit, the advert introduces a new member of the sweeet animal family – the alpaca.

The £1.7m advertisement is the latest addition to the McVitie’s sweeet campaign, which launched in February 2014.

UB Sweet Biscuits marketing director, Sarah Heynen said: “We had a fantastic response to the McVitie’s sweeet masterbrand campaign last year, with sales growing by 3% across 2014 and a 26% rise in the McVitie’s value share of the total biscuit market.

“Consumers love the cute animals we have used for our masterbrand campaign, from the cuddly puppy in the Digestives advert, to the cheeky owl for BN, which represent the feelings we get when we eat a McVitie’s biscuit. We’ve now decided to introduce the alpaca into the fold, as the star of the new McVitie’s DeliChoc advert, to represent the delight consumers feel when they bite in to this intensely crunchy, chocolatey biscuit.

“Our aim is to extend the McVitie’s Masterbrand into new eating occasions by offering even greater variety to consumers. The launch of McVitie’s DeliChoc in the UK provides a great alternative to many traditional sweet treat products available, and we hope our new marketing campaign will generate excitement in the brand.”

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