V2 Cigs, a global e-cigarette company that is independently owned, is making its V2 Cigs, V2 Cigs PRO Series and Vapour Couture product ranges available to UK retailers via the wholesale channel and direct from V2 Cigs’ website.

The company says it offers retailers an average profit margin of 40% with a range which includes; Classic Flavour Cartridges and Batteries, EX Series Cartridges & Batteries, Shisha Pens and Refillable E-Liquid Mini-Tank style Cartridges and E-Liquid Flavour Bottles plus the Soft Tip V2Cigs Disposable Electronic Cigarette.

Paul Hunt, UK managing director, V2 Cigs, commented: “We’re thrilled that V2 Cigs are now available to UK retailers following a year of building up consumer awareness and demand online via our direct to consumer business. We’ve had an increasing number of enquiries from consumers into what stores they can buy V2 Cigs from so broadening our distribution was the next natural step.

“The category is expanding fast and with approximately two million consumers having tried electronic cigarettes out of the 10 million smokers in the UK, this category doesn’t seem to be slowing down. We know through consumer testing that our electronic cigarettes score highly with smokers as they deliver the taste consumers like, which is why we’ve been successful to date online.

“We have some fantastic products to offer retailers as well as some exciting product developments down the line that will continue to interest consumers in the category. We therefore look forward to working with retailers in the UK market.”

To support its launch in the UK, V2 Cigs will be investing in trade marketing initiatives to drive awareness of the brand and its products with retailers while focusing on digital and sampling campaigns to raise awareness among consumers. V2 Electronic Cigarettes are available from P & H Plus Extra and Confex cash and carries nationwide and via V2’s website.

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