Walkers is launching two limited edition flavours to celebrate the Queen’s 90th birthday.
The new additions, which have been inspired by popular traditional British dishes, include Beef & Horseradish, and Chicken & Stuffing, and will be available in six-pack formats from the beginning of May showcasing quintessentially British artwork comprising Beefeater and Queen’s Guard imagery on-pack.
The launch of the limited edition packs will be supported with social media engagement, including video content featuring a royal parade with a funky twist, which hopes to drive online conversations throughout the celebratory season. Thomas Barkholt, marketing director at PepsiCo, commented: “The Queen’s birthday is expected to be a huge event on the local calendar this year, it is a significant opportunity to engage with consumers and celebrate British pride and street parties which will help to drive sales across the summer.
“As a much loved iconic brand and renowned supporter of British farm sourced potatoes, Walkers is well placed to help drive buzz and engagement around this summer’s celebrations. Thirty two per cent of consumers engage in impulse buys sparked by seasonal occasions so we are confident that these limited editions, which encapsulate the celebratory spirit of this summer, will provide an incremental sales opportunity for retailers by capitalising on this celebration.”
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