Extreme wrapping, ‘Ladvent’ calendars and WKD’s branded festive-themed head wear are among the key components of the interactive digital ‘Xmas Rules’ campaign backing the RTD brand this Christmas.

WKD brand owner SHS Drinks will start unwrapping the WKD consumer ‘Xmas Rules’ campaign on social media from November 28. The activity will embrace the madness of Christmas festivities when rules can be broken and eating too many mince pies or wearing tasteless, kitschy jumpers can be justified just ‘because it’s Christmas’.

To get consumers in the festive mood WKD will be posting engaging content encouraging WKD’s 282,000 social media fans to share their own take on ‘Xmas rules’ and tell everyone what they are getting up to over Christmas.

Those submitting the best posts and Tweets will be rewarded with a gift from an array of WKD-style prizes designed to equip them for the festive season. Prizes will include WKD’s ‘Greatest Hats’ – a retro of WKD’s favourite festive head gear, including collectors’ Christmas classics such as the Brussels sprout and turkey hats and Christ-moose heads; Christmas jumpers; and WKD-branded gift wrapping paper.

SHS Drinks will also be running tailored wholesale and cash & carry added value promotions giving retailers the opportunity to offer ‘2 for £5’ deals on the trio of WKD £2.99 PMP 700ml bottles (Blue, Iron Brew and Red), and a single unit price of £4.49 on the WKD £4.99 PMP 4-packs (Blue, Iron Brew and Vegas Limited Edition). Additional special deals and promotional offers will also be available during specific wholesalers’ and cash & carries’ trade days.

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