This August, Wrigley is extending its seasonal range to five Halloween SKUs.
Following a successful trial last year, Wrigley is launching its Skittles Fruits and Sours Tubs across all customers.
The new tubs have an RRP of £5, and are aimed at trick or treaters containing 29 individual 26g packs of Skittles Fruits and Skittles Crazy Sours.
To support the new tubs, Skittles will be taking consumers back to the dark side for the third year running. Containing five frightening flavours: (Forbidden Fruit, Midnight Lime, Blood Orange, Pomegranate and Dark Berry), Skittles Darkside is again available in a pouch format, and new for this year, as funsize.
Starburst features in the seasonal range too, with its ‘Trick or Treat’ limited edition sharing bags giving consumers a tense surprise when they taste one of the sweet or sour edition flavours, including apple, orange & raspberry. The pouch formats and sharing bags are ideal for consumers looking to host their own spooktacular parties.
The limited edition range will be available for three months and runs alongside the Skittles Fruits Funsize available to buy throughout the year.
Dan Newell, Wrigley Confections marketing manager, commented: “It’s so important that retailers get stocked up for Halloween. Skittles Fruits Funsize was the number one contributor to Total Confectionery Funsize growth during Halloween 2016 and we are expecting it to be even bigger this year. We are excited to have expanded our range this year and will be giving retailers everything they need to enhance in store theatre.”
To support retailers Wrigley has created a bespoke suite of Halloween-themed POS including dedicated cardboard units and clipstrips. For more information on Skittles and Starburst, or to request point of sale material, retailers can arrange a visit from their local Wrigley representative.