Yazoo is introducing a no added sugar milk drink.

Available to wholesalers and convenience retailers from next month, Yazoo no added sugar contains only naturally occurring sugars and no artificial sweeteners.

The new product will be available in a 200ml bottle and sold individually as well as in 4 x 200ml format. The 200ml bottle aims to offer easy portion control for parents and to make it ideal for lunchboxes

Tracey Barney, managing director, FrieslandCampina UK said: “As a world class dairy company, we focus on producing healthy, nutritious, well-balanced and delicious dairy products. 9 out of 10 parents in the UK buy their children dairy snacks but only half buy milk drinks. So we wanted to create a milk drink that the 8 million families would want to buy regularly, rather than just as a treat. Yazoo No Added Sugar is the result of a £1m investment and two years of research and product development. We are delighted with the feedback we have received from parents with children who gave the product a big thumbs-up for its great taste, healthy credentials and purchase intent.

“Customers across the trade have responded positively to the steps we are taking as a business on sugar. They’ve not only recognised the measures we’ve taken to reduce the sugar content of our core Yazoo product by over 15% in the last eight years, they’ve also welcomed the recent launch of Optiwell and now the new Yazoo No Added Sugar product to our portfolio. We are therefore setting our sights on delivering an incremental £7m in value sales from Yazoo No Added Sugar in the first year.”

RRP 50p for 200 ml single serve. RRP £1.60p for 200ml x 4.