Red Bull has promised a year of excitement and inspiration for consumers and to drive profits for retailers as it kicks off what it describes as an "unparalleled marketing campaign" which sees the return of the cartoon ad on screens this month. The announcement comes off the back of a great December, with the company claiming its third highest Red Bull sales in the UK for any month in the company’s history.

Alongside the new TV creative, part of the ’Red Bull gives you wings’ concept, Red Bull says it will once again be giving consumers unique experiences through regional and national events, some of which it claims have never been seen before in the UK.

Tom Smith, Red Bull trade communications manager, says: "Our marketing plan is as exciting as ever, and the increased consumer awareness will help to drive sales for retailers. It’s important to ensure Red Bull is fully stocked in chillers so a cold can is available for every shopper to maximise impulse buys."

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