Leaf UK is relaunching its Chewits kids confectionery brand with new pack designs, new variants and an improved recipe.

Orange flavour will join the stickpack range, which includes strawberry, blackcurrant, and fruit salad. And the Xtremely Sour range will see the introduction of Hot Lime flavour. Recipe changes include the addition of real fruit juice, and the removal of artificial colours.

The relaunch will be supported with a £1m TV ad campaign, which kicks off on May 30, sampling and in-store activity.

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