Medicated confectionery brand Lockets will be spending £1m on a high-profile TV campaign during this year’s coughs and colds season. The ’Proud Sponsors of the British Winter’ ad aims to reach more than 85% of 25-44-year-olds. The brand was relaunched last winter with new-look packaging and is said to have seen its market share grow by 13% over the past two years.
Meanwhile, Tunes claims to offer the biggest sugar-free range in the sector and the sweets are now packed in a convenient flip-top box. Available in three flavours, the brand is also said to be in growth, up 25% year on year.
Both brands are owned by Masterfoods, and trade communications manager Andrea Taylor says demand will rise from October, peaking in the weeks surrounding Christmas. Discounted parcel deals are now available in cash and carries. There is also a free, eye-catching two-tier unit available for retailers who call the number below, and quote the reference EQ248.