Revive’s new position

Revive from Lucozade is being repositioned to make it more "relevant and appealing" to shoppers. Manufacturer GlaxoSmithKline (GSK) is moving the £9.4m brand into the enhanced and flavoured waters sector with updated on-pack claims. Revive is a lightly sparkling vitamin drink containing energy-releasing B vitamins and comes in three flavours: ...

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