Robinson plans explosive campaign

Robinsons is to benefit from a £2.5 million ‘Autumn Fun’ campaign, including TV ads, a national door-drop campaign, and in-store and on-line activity, culminating in Robinsons sponsorship of two high-profile firework events in November. The six-week campaign, which kicks off this month, sees 1.5 million leaflets with money-off vouchers and ...

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