Rollover is partnering with Transformers Rise of the Beasts (in cinemas June 8) with a competition where consumers can win a trip to New York.
Rollover Original foil bags feature artwork from the movie and direct consumers to the Rollover Instagram page where they will be able to enter competitions and get the chance to win a trip to New York. To maximise impact, the campaign will be supported by a pos pack to communicate the promotion in store, including promotional posters.
Elodie Bretz, head of marketing at Rollover, said: “Transformers Rise of the Beast is set to be one of the biggest releases of the year and we are thrilled to partner with a film that our consumers will really love. It’s a fantastic promotion and a great opportunity to make shoppers aware of the hot food-to-go category.”
