Gallaher has repackaged Old Holborn 12.5g in laminate pouches, which
are available in a new half-outer size (10 x 12.5g pouches). The move is in response to retailers’ feedback indicating that block packaging was difficult to merchandise.
Meanwhile, in a move to capture the price-conscious smoker, Amber Leaf 25g
and Samson 25g will be available in pricemarked packs at £3.99. Point of sale material is available to help retailers capitalise on the promotion.
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