Cadbury Trebor Bassett is carrying out one of the biggest ever sampling campaigns for its Boost Guarana brand.

Boost Guarana will be sampled by one-in-five of the UK population – that’s 12 million consumers – to promote a new energy sector in the confectionery market.

The campaign will be targeting busy railway stations, motorists, drivers at service stations, music lovers at concerts and young people at active sporting events.

CTB is also set to launch Boost Guarana kingsize, a 77g format. The new big eat version is aimed at men and has a rrp of 45p.

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