Mini Babybel is running an on-pack promotion for Red Nose Day.

It invites shoppers to get into the charity spirit and "sing a little cheese" on its website [http://www.babybel.co.uk]. It includes a specially-made TV ad fronted by Carrie and David Grant - stars of the BBC’s Fame Academy.

A 1p donation will be made from every Mini Babybel original and light cheese sold during the six-week campaign.

01622 774800

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