Mini Cheddars will now be available in a 150g sharing tub.

In addition, the snack will introduce Peperami flavour as a permanent addition to its 50g handypack range.

The new Mini Cheddars tubs are available in Original and Smokey BBQ flavours at a rrp of £1.35.

As a limited-edition flavour, Peperami Mini Cheddars delivered £1m of retail sales.

KP sales director Peter Birkholm said: “Limited-edition flavours added £32m growth in 2002.

The most successful were products linked to other major brands.”

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