Imperial Tobacco launched a 9g pouch of JPS RYO tobacco, which will enable adult smokers to make 22 hand-rolled cigarettes for less than £3.

Standard stock of JPS RYO 9g will be available to retailers from early August, with PMPs available from mid-September.

With an RRP of £2.99, the 9g pouch is set to replace the existing 12.5g pouch and standard and price-marked packs will be available while stocks last; 25g and 50g packs of JPS RYO will continue to be available.

Ryan Hopkins, senior brand manager – fine cut tobacco at Imperial Tobacco, said: “JPS is a trusted and iconic British brand. With the number of shoppers who are seeking quality products with a low out of pocket spend on the rise; the introduction of JPS RYO 9g is perfect for adult smokers who are now shopping little and often.

“As the popularity of smaller packs continues to increase we saw a real opportunity to introduce JPS RYO 9g. With its great price point, the 9g pack is an attractive offering for both dualists and value-seeking consumers.”

He added: “JPS RYO 9g offers retailers a strong margin of 13.11%. We are confident this new pack will prove popular with consumers and retailers alike.”

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