Tangerine Confectionery, the maker of popcorn brand, Butterkist, is celebrating the brand’s 100th birthday by giving consumers the chance to win thousands of instant cash prizes with a birthday inspired, on-pack promotion.

From September Butterkist will be hiding golden birthday cards inside selected, promotional bags of its 200g and 100g Toffee, 120g and 85g Cinema Sweet, 100g Sweet & Salted, 80g Salted and 150g Sweet popcorn.

If consumers find a golden birthday card inside their pack, all they have to do is enter the code found inside the card online to redeem a cash prize. Prizes range in value from £5 to £100, and Butterkist is also offering everyone that buys a promotional pack of popcorn 50p off their next Butterkist purchase.

Helena Blincow, Butterkist brand manager, said: “The promotional packs achieve great standout on shelf and they will be available nationwide from 1 September to 31 December 2014.”

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